Website Themes and Colors: Customize Your Site in a Few Clicks

Your website is often the first point of contact between you and a future customer. Before they even read your hours or your description, they form an impression at a glance: the colors, the mood, the overall look. A website that looks like you builds trust; a generic one goes unnoticed.

Good news: with Flopix, customizing your website takes no design skills and no code. Everything is set in a few clicks, with a live preview. Here is how to go about it.

Theme and colors: what's the difference?

Two complementary settings define the style of your website:

• the theme, which sets the overall look: the way your content is presented;
• the colors, which set the mood: light, dark or in your own colors.

You can freely combine a theme with a color style. Your content stays the same: your name, hours, photos and description don't change, only their presentation does.

The three themes: Essential, Modern and Magazine

Flopix offers three themes: Essential, Modern and Magazine. They are offered at the end of the form, both when you create and when you edit your site, once your content is in place. That is the right time to choose: you see each theme with your real text and your real photos.

Click a theme and the preview updates live. Compare all three, on desktop and then on mobile, and keep the one that best showcases your business. There is no wrong choice: you can switch themes whenever you want.

The three color styles

For colors, you have three styles to choose from:

• Classic: a clean, bright look that suits most businesses;
• Dark: a dark background for a bolder mood;
• My colors: you pick your website's colors yourself.

My colors: header and background, the text follows

With the My colors style, you choose the header color and the background color. The text color is calculated automatically so it stays readable. So you don't have to worry about contrast: even with a dark background or a bright color, your customers will read your details with ease.

Colors suggested for your line of work

Not sure where to start? When you choose your line of work, Flopix suggests colors that fit your business. It's a handy starting point: keep them if you like them, or adjust them to match the colors of your storefront, your sign or your business cards.

Logo and photos: the finishing touches

Your website's style isn't just about the theme and colors. Your logo and photos matter just as much.

• No logo? Flopix suggests one automatically, so your website has an identity from day one.
• No photos yet? Your website shows photos that fit your line of work, which you can replace with your own whenever you like.

Your own photos are still your best asset: your storefront, your products, your work or your team are far more appealing than a generic image.

Our tips for choosing well

• Stay consistent with your brand. Customers recognize you by your sign and your storefront: bring those colors to your website.
• Think mobile first. Most of your visitors will arrive from their phone. Always check the mobile preview before you confirm.
• Give your photos room to breathe. If your images are very colorful, a simple style will make them stand out more.
• Don't aim for perfection on the first try. Theme and colors can be changed at any time.

An example to inspire you

Take a hair salon with a forest green storefront. The owner starts from the colors suggested for her line of work, then switches to the My colors style: a forest green header and a light background. The text adjusts on its own to stay readable. At the end of the form, she compares the three themes in the preview, on desktop and then on mobile, and keeps the one that best shows off her haircut photos. In just a few minutes, her website carries over the feel of her salon, and her clients recognize it instantly.

Change your mind anytime

Your website grows with your business. New season, new menu, new sign: from your account, open the edit form to change your theme, colors, logo or photos. The live preview shows you the result before you save it, and your website stays online in the meantime.

Frequently asked questions

How many themes does Flopix offer?

Three: Essential, Modern and Magazine. They are offered at the end of the creation form and the edit form.

Can I use my own colors?

Yes, with the My colors style. You choose the header color and the background color, and the text color is calculated automatically so it stays readable.

Can I change my theme after going live?

Yes, at any time, from the edit form, with a live preview.